just to let you know

has the Sunday Times become too big ?

It's been quite a while since I bought a Sunday newspaper for the last time. But today I felt in need of a good Sunday read and left the house especially to get The Sunday Times - and hell what do you get for you money ! About 150 pages of standard sections, 7 supplements and several plastic wrappings: altogether for £1.30 .

Excuse me, but who is able to digest all of this in a single day ? As much as I like to read a paper on the sofa with a good old frothy Cappucino, but this is just a little bit too much for me. I also seriously question if a paper is still able to produce quality if the output for a Sunday paper is that high.

I guess it's mainly end-consumer and expectancy-driven these days. People expect a certain number of pages and supplements each Sunday. In times where glossy celebrity lifestyle mags seem to take over the newsagents shelves, newspaper readers very much rate a paper by quantity than quality. I can still remember when reading a certain paper was linked to you personality, political opinion and general attitude towards life.

Posted by Michael at March 22, 2004 12:23 AM